Google Updates and Search Engine Optimization

Many of us are left asking as to what may be the implications of the different Google updates—Panda, Penguin, and Hummingbird—on the process of SEO and the ranking of websites. We basically know these updates are designed to help Google figure out which websites make use of black hat tricks to increase their rankings in the SERP (Search Engine Results Page). Likewise, we know that these updates are designed to weed the net of spams which have been hampering users from making good and precise searches. Google panda, for example, prevents low quality sites from gaining higher ranks in the SERP. With the Panda in place, website owners are now encouraged to create good contents and good links for them to be ranked higher in the SERP. Google Penguin, on the other hand, filters websites with the view in mind of the Webmaster Guidelines which contain all the online rules and protocols of Google. Google Hummingbird, however, makes searches more conversational instead of the fragmented keywords that we use for searches.  These three Google updates have really altered the way we search and the way websites are ranked in the SERP.

The Impact of the Three Google Updates on SEO

The Google updates of Panda, Penguin, and Hummingbird have greatly altered the way we create our websites. Many website owners are forced to rethink the way websites are created. Website owners are now valuing the importance of quality contents and backlinks to their websites, because they know that web crawlers will always be on a look out for quality contents and backlinks.  Likewise, web owners will no long be tempted to make use of black hat SEO tricks for them to increase their ranking in the SERP because Google will surely penalize them if they are caught using those tricks. For this reason, searchers will immediately find quality websites whenever they make online searches.

Web Designers and SEO Experts

Most website designers are also SEO experts; hence, they basically know what a good website should be and the necessary things a website owner should do to make their websites rank higher in the SERP. The impact of Google updates have, in some ways, altered the approaches used by web designers in designing websites. Aside from creating responsive web designs which are highly recommended by Google, they would now also advise owners to create quality contents that are very informative and useful to web searchers. Moreover, web designers would readily advise website owners to aim for quality backlinks to increase their ranking in the search engine results. A network of quality backlinks would surely prod Googlebots to rank your website higher in the search engine results. Hence, good web designers are now inclined to create highly responsive websites with Google updates in mind.

There are many web designers who can create highly responsive web designs for you while helping you optimize your website along the way. Website companies, like Zurich Web Design, are some of the companies that can help you design your websites, and at the same time, help you optimize it. If you want to know more about online marketing zürich details, you can readily visit their website.


Benefits of customer testimonial

Use of customer testimonials is a great way of promoting businesses. – customer testimonials
they show how well the business has been doing as rated by the customers.

Here is how you can make customer testimonial more beneficial.

Tell the truth

Testimonial should contain information that is true. Although many testimonials are received most of them may be exaggerated or fabricated. Fabricated testimonials lack references and sometimes are too glowing which may make customers question whether they are true. A true testimonial should contain references such as websites, credential, etc. If possible use the original customer wordings but errors could be edited as long as they don’t change the meaning.

Potential customers generally trust testimonials from people that they know, therefore use peer recommendations as this goes a long way to show how authentic your products are hence this helps attract customers.

Be specific

Customer testimonials should contain certain degree measurability. When asking for customer testimonials let them give you the specific results or attributes that your company helped them achieve. If possible, let the results contain the duration, such as a month. The information may make potential customers to have a clue of the expected results if the transact business with you.

Collect testimonials constantly

For your testimonials have more impact, collect them each time a new customer makes a successful transaction. Don’t rely on a few testimonials that were collected a long time ago. Keep adding your testimonials or refreshing them.

In the process of collecting many testimonials they also give you a chance to get constructive criticism and suggestions. They give new ideas and suggestion on how you can improve the business or even new products or services that you can offer.

Many testimonials help to show how different customers felt after transacting business with you and also display the wide range of customers you deal with.

Use your testimonials

Even with many satisfied customers credible, testimonials can be hard to get, since many of the customers are not willing to attach themselves to a company’s products or services irrespective of the company’s success.

When you get the credible testimonials use them on your marketing materials. use them in all your marketing strategies;postcards,websites,e-mails,bronchures and even business cards are appropriate places you can use to how your company has helped others achieve their success.

Use online platforms

Use of social media can make you have a closer relationship with your customers. Some of the customers may not feel free to give you their testimonials, but will comment and give their reviews online. This can give you a chance to respond to them both positive and negative. You can create a column where customers can be posting their reviews, comments. Online comments form part of your promotional message that puts your business ahead of competition.

Customer testimonials are one way of advertising your business and also help you assess how people rate and feel about your business. The benefits of customer testimonials cannot be underrated in promoting your business.

Web Developers For Worthy Causes

You do not have to look hard to find examples of web development. Simply open up your favorite browser and seek out a common website through Google. The homepage that you land on is an example of a developer’s work. Every aspect of the page that you see has been carefully analyzed before it was officially launched. This is one reason why people pay significant amounts of money to hire these types of services. People who decide to set up foundations and websites supporting worthy causes, also seek the help of web developers.

One of the more important worthy cause websites deals with child abuse. It is an unfortunate aspect of our society, but thankfully there are people who set up websites aimed at ending it. A web developer must decide on the best way to create a template for such a cause. For example, a developer might need to include an easy-to-access section which allows a person to report child abuse to the police. They might also create a template for a page which discusses the warning signs associated with child abuse. Web developers become a huge part of these types of serious issues.

Cancer research websites require web development as well. One of the pages associated with this type of website, is the information page. This page provides the latest in technological advancements, as well as the newest medicines. Web developers create pages which provide current information, and the template must break up this information so that it can be read flawlessly. In addition to the information page, a developer also creates a template page to accept cancer research donations. This might be the most important template of all, because without funding, modern science would become stalled.

Homelessness is another issue which plagues our society. People who operate homeless shelters often set up websites to attract volunteers. Web developers are often asked to create a template to allow a person to sign up to volunteer. The ease of the registration process is important, because this attracts more volunteers to the worthy cause. A statistics page might also be created to inform people about how homelessness affects thousands of people each day. Developers also create pages which contain links to similar worthy cause websites, such as the ones that deal with the hungry. Donation pages must be established for these sites as well.

Web developers actually take a great amount of pride in helping someone to create a custom website which addresses such worthy concerns. It is often refreshing for developers who are more accustomed to creating sales pages or blogs for clients. They are more than willing to work for discounted fees if they also feel strongly about the cause that you are bringing awareness to.

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