Many of us are left asking as to what may be the implications of the different Google updates—Panda, Penguin, and Hummingbird—on the process of SEO and the ranking of websites. We basically know these updates are designed to help Google figure out which websites make use of black hat tricks to increase their rankings in the SERP (Search Engine Results Page). Likewise, we know that these updates are designed to weed the net of spams which have been hampering users from making good and precise searches. Google panda, for example, prevents low quality sites from gaining higher ranks in the SERP. With the Panda in place, website owners are now encouraged to create good contents and good links for them to be ranked higher in the SERP. Google Penguin, on the other hand, filters websites with the view in mind of the Webmaster Guidelines which contain all the online rules and protocols of Google. Google Hummingbird, however, makes searches more conversational instead of the fragmented keywords that we use for searches. These three Google updates have really altered the way we search and the way websites are ranked in the SERP.
The Impact of the Three Google Updates on SEO
The Google updates of Panda, Penguin, and Hummingbird have greatly altered the way we create our websites. Many website owners are forced to rethink the way websites are created. Website owners are now valuing the importance of quality contents and backlinks to their websites, because they know that web crawlers will always be on a look out for quality contents and backlinks. Likewise, web owners will no long be tempted to make use of black hat SEO tricks for them to increase their ranking in the SERP because Google will surely penalize them if they are caught using those tricks. For this reason, searchers will immediately find quality websites whenever they make online searches.
Web Designers and SEO Experts
Most website designers are also SEO experts; hence, they basically know what a good website should be and the necessary things a website owner should do to make their websites rank higher in the SERP. The impact of Google updates have, in some ways, altered the approaches used by web designers in designing websites. Aside from creating responsive web designs which are highly recommended by Google, they would now also advise owners to create quality contents that are very informative and useful to web searchers. Moreover, web designers would readily advise website owners to aim for quality backlinks to increase their ranking in the search engine results. A network of quality backlinks would surely prod Googlebots to rank your website higher in the search engine results. Hence, good web designers are now inclined to create highly responsive websites with Google updates in mind.
There are many web designers who can create highly responsive web designs for you while helping you optimize your website along the way. Website companies, like Zurich Web Design, are some of the companies that can help you design your websites, and at the same time, help you optimize it. If you want to know more about online marketing zürich details, you can readily visit their website.