Many of us who are uninitiated into the intricacies of search engine optimization (SEO) may be taken aback on hearing the acronym “SEO” and the idea of how vital it is to the success and failure of a budding business. I would definitely vouch to this fact for the first time I heard the word SEO several years ago, I felt fidgety and thought that this acronym might be another one of those acronyms which were not really important and of no value. Yet, upon close scrutiny and so much study on the subject, I have come to realize that indeed search engine optimization is vital to the success of any startup. Hence, in this article, I would endeavor to delineate a short description of SEO, and explain why it is a vital cog in the advertising strategies of a business.
What is SEO?
Search engine optimization is related to what Thomas Kuhn once wrote in his book, “The Structure of Scientific Revolution,” in 1962 which discusses the idea of paradigm shift. Paradigm shift is a radical shift in one’s point of view. In the same manner, search engine optimization is trying figure out the paradigm of the search engine and consequently trying to fashion out one’s website according to the standards and characteristics which are highly considered by the search engine in ranking websites. But why is it necessary to figure out what search engine wants to see in a website? Well, the reason is obvious—if you want your website to rank higher in the search engine results page, you need to know how search engines rank websites and what standards they use in ranking. It’s like anticipating the paradigm of the search engines and fashioning out your website according to what you have anticipated. Say for instance, you are establishing a cleaning company in Atlanta and you want to create a website that would be at the top of the SERP whenever someone searches for a cleaning company in Atlanta. What you got to do is to have a highly optimized website which will be deemed by the search engine as containing all the necessary ingredients of a top-ranking website. You can achieve this kind of website by having a top web design atlanta city’s best web designers can do. The best web designers are naturally SEO experts and SEO experts know exactly how search engines rate websites, and which standards are used by search engines in rating websites. Hence, with this knowledge, they can readily create a website for your cleaning company that would immediately rank higher in the SERP. Of course, optimization is not an easy job; yet, SEO experts know exactly rules to follow, and likewise, they know how to circumvent the rules to your favor. Just like what I have said earlier, these experts know exactly the paradigms used by search engines in judging and ranking websites. In a way, these experts have already attempted many times to anticipate the viewpoints of search engines and they know exactly the characteristics and standards used by search engines in ranking websites. Yet, the rules of SEO are usually changing depending on the updates created by search engines. Google, for example, has released in the past years different updates to curb the malpractices and black hat tricks employed by web designers to rank higher in the SERP. SEO experts readily study these updates to know how they would re-design websites.